THE SUBMISSION PERIOD IS FROM 9 a.m. JULY 5 TO 11:59 p.m. JULY 26, 2017.
Late submissions will not be accepted.
Please start uploading your cases as early as possible. The sooner you start, the more time you’ll have to overcome any glitches.
The work must have appeared (or will appear) in the 12-month period from June 2016 to June 2017. The campaigns have to be for three different brands, they cannot include self-promotional work, and they must be Canadian (if it’s a global campaign created here, it must have appeared in this market).
Consult with your production/tech staff to avoid file and text formatting issues when uploading files. For instance, your written case studies will be cut and pasted into a text field. This text should not have any special characters, formatting, tables, images, smart quotes or other fancy bells and whistles. Also, all image files should be “browser ready” – that is, optimized for web viewing. If a jpg can’t be viewed or brings up an error message when it’s dragged and dropped into an open browser (ie. Firefox) window, it’s not browser ready.
Please submit the materials for your three campaigns as follows. Submissions that do not strictly adhere to the following will not be accepted.
Three written case studies:
Submit three case summaries representing digital work that you have done for three different clients.
Each submission should only include the work from one case, and all cases must be for different clients. This means that you can only submit one case per brand: for instance, if you submit a plan for Bud, you can’t also submit for Bud Light. Similarly, you could not submit one microsite and another social media campaign, if both were done for the same client.
Each of the three entries should be accompanied by a summary outlining the strategic approach taken and the thinking behind the execution. These summaries should be approximately 500 to 750 words long, and should adhere to the following outline:
1. The client name and official campaign/project name: please ensure these are spelled correctly
2. The timing of the campaign: include launch date and period in market(s)
3. The goal: the brief as presented by the client, and any initial challenges
4. The target: who the campaign needs to reach
5. Insights and strategy: aka the brilliant idea, the niche to fill
6. The plan: the execution, the imaginative work done
7. Technology and tools: explain how digital/mobile/social tools were used in an innovative way
8. User experience: detail the challenges and solutions in terms of the user’s experience
9. Supporting channels: describe how traditional media were used in support, and how the digital component was the driving force in the campaign's success
10. The results: numbers supporting the case
11. Supplementary information (confidential): include any confidential information (not for publication) under this separate, optional header **
These files must be organized according to the content headers outlined above.
Please be aware that edited versions of these summaries will be published in strategy magazine’s November Agency of the Year issue.
For examples of published case studies please see last year’s winners (note that they have been slightly edited for editorial purposes):
**Note: You may include supplementary confidential information in the submission that you feel will assist the judges in considering the work. Any material clearly marked as confidential will not be reproduced or distributed beyond the judging panel, provided it is clearly marked as such. Confidential material is supplementary, in addition to the case content as specified above.
The judges will also be under instructions to keep any such material to themselves. All other material will be considered fit to print.
Please include the following information: agency contact person name, email, and phone number; agency staff count; any new talent hires, client wins and industry involvement (if applicable) in the past 12 months.
Images and video:
You will need to include images to accompany your cases, to potentially be published in strategy. Because we’re a print magazine, we ask that at least one of these images is not a screen grab; for instance, if photos were used on a website, include one of those photos. If the digital component supported an event, include shots of the event, etc.
You may also include a summary video of the case (not required).
URLs to active sites may be included with the http:// prefix at the end of the text summary for judges to access; screengrabs from sites, banners, etc. that no longer live online can be uploaded as JPG, animated GIF or Quicktime MOV files.
*No single file should be larger than 100 MB in size.
*Upload files in batches of <100MB at a time.
1) Video files should be submitted in H.264 MPEG-4 video in .mp4 file format.
Below are the specs for mp4:
• File format: H.264 MPEG-4 video
• File size: Maximum 1GB
• Aspect ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404, 720p, 1080p)
• Frame rate: Up to 30 frames per second (constant frame rate)
• Profile: Main Profile Level 3.1
• Audio: AAC-LC audio up to 160 Kbps, 48kHz, stereo audio
2) All image files must be converted to JPG files as follows:
• Minimum depth: 300 dpi
• Minimum size: 800 x 600 pixels
• Include only one print or OOH ad per image file
• Save image files as RGB, not CMYK, when creating in Photoshop
• Please ensure all JPGs are “browser ready” and optimized for web viewing
• Keep captions short and sweet for best results on the page
3) All audio files must be converted to QuickTime Audio files as follows:
• Stereo sound
• Include only one (e.g. radio) spot per file.
Troubleshooting: If your file is in the correct format but you are receiving an error message when uploading, make sure that the file name does not contain any special characters (periods, commas, number signs, etc). Try renaming the file and uploading again.
Some final requests
1) In our Agency of the Year issue, we feature full-colour group photographs of the winning agencies. Some agencies take traditional photos, while some choose to have a bit more fun with them. We ask that you arrange to have such a group photo taken at the earliest opportunity. This photo can be uploaded to the submissions site along with the case-related materials.
2) Any material you submit, with the exception of written material clearly marked as confidential, may be reproduced in strategy and on the awards website. You should have already received your release form in an email from Mark Burgess. Please scan your release form to a PDF and e-mail to firstname.lastname@example.org by the deadline. This serves as both your guarantee that you have client permission to share all information contained with both the jury and strategy magazine, as well as your release of this material to strategy for reproduction in the magazine, online and in promotional materials, as well as at the gala event.
3) Please also upload your agency logo as a separate TIFF or JPG file in the field provided on the submissions site, meeting the image file specifications outlined above.
The entry fee is $500, payable during the submission period once the cases are uploaded. This is the cost per agency for each award category (so if an agency is entering both AOY and DAOY, the total cost will be $1,000).
You will be prompted to pay these fees by Visa, Mastercard or AMEX.